GHK Motors recently announced the entry of GAC Motor into the Bruneian market with the launch of the brand’s first global car, the GAC GS3 Emzoom.
The compact SUV balances performance, style and technology, making it a strong competitor in the segment.
GHK Motors will be bringing in two variants of GS3 Emzoom: standard and R-style specifications.
Unveiling the GS3 Emzoom at their showroom were Managing Director of GHK Motors Pehin Kapitan Lela Diraja Dato Paduka Goh King Chin, Director of GHK Motors Jake Goh, Deputy General Manager of GAC Motor China Richard Chen and Sales Manager of GAC Motor China Chris Lu.
A Bold, Sporty, and Aerodynamic Design
The GS3 Emzoom showcases an aggressive front grille and laser-eye LED headlights and embodies a futuristic and sporty look. Sculpted body lines and a low drag coefficient enhance both style and performance, ensuring a sleek and aerodynamic driving experience.
The diamond-patterned LED taillights and sporty rear spoiler further emphasise its bold presence on the road.
The GAC GS3 Emzoom embodies the sporty design philosophy, seamlessly merging stylish sophistication with powerful SUV robustness. This authentic compact SUV is crafted to make a bold statement, whether navigating urban streets or venturing into the great outdoors.
The upper body showcases an airy and sleek profile. The smooth, flowing lines start from the boldly sculpted front grille and extend effortlessly along the side, culminating in a sharp, modern rear design. This silky elegance reflects speed, agility, and aerodynamics, making the GS3 Emzoom visually striking from every angle.
The lower body is built for strength and stability, embracing solid SUV proportions. The muscular fender, inspired by sporty agility, emphasizes power and movement. With a high ground clearance of 185 mm, 18-inch alloy wheels. The GS3 Emzoom delivers confidence and control, ensuring a smooth and composed ride on both city streets and challenging terrains.
At the front, the Flying Wing Dynamic Grille reinforces the SUV’s bold and aggressive personality. Flanked by Laser-Eye LED Headlights, the design exudes confidence and technological precision.
The side profile of the GS3 Emzoom highlights sculpted fender flares and sharp character lines, blending aerodynamics with strength. The T-shaped LED taillamps at the rear mirror the front lighting design, ensuring a wide, stable, and powerful stance that leaves a lasting impression.
A Sophisticated Interior with a Cutting-Edge Feel
Step inside the GAC GS3 Emzoom, and you’re greeted by a cabin that blends modern design with advanced technology, designed for both driver comfort and an immersive experience.
This enhances forward visibility while providing a spacious and uncluttered feel, making it easier to monitor road conditions and vehicle performance.
Featuring a 10.25-inch high-definition touchscreen infotainment system and a seven-inch digital instrument cluster. These displays work together to provide real-time driving information, entertainment, and smartphone connectivity, ensuring a cutting-edge driving experience. The infotainment system supports wireless Apple CarPlay and Android Auto, allowing seamless smartphone integration with a clean, button-free interface.
Premium materials and soft-touch surfaces elevate the cabin’s feel, while the ergonomically designed seats offer exceptional comfort for both driver and passengers. The leather-wrapped steering wheel, customizable ambient lighting, and high-tech controls further enhance the futuristic and stylish atmosphere.
With its blend of elegance, innovation, and comfort, the GAC GS3 Emzoom’s interior sets a new standard in the compact SUV segment—designed not just to impress, but to enhance every journey with style and intelligence.
Spacious Comfort for Everyone on Board
Despite its compact SUV dimensions, the GAC GS3 Emzoom offers an exceptionally roomy and well-designed interior, ensuring comfort for every passenger on board.
Whether cruising through the city or embarking on a long journey, the GS3 Emzoom delivers a first-class seating experience with ample space and thoughtful ergonomics.
For the front seats, a wide shoulder area and generous legroom create an open and comfortable space, making every drive feel more relaxing.
The seats are designed to provide the perfect balance of support and comfort, reducing body movement during lane changes and on rough roads. This ensures both driver and passengers experience a smooth and fatigue-free ride, even in heavy traffic.
In the rear seats, GAC Motor has prioritised passenger comfort with a best-in-class spacious layout.
The rear seats offer ample legroom, providing enough space for three passengers to sit comfortably without feeling cramped. Additionally, the seats come with an adjustable reclining function, allowing passengers to find the perfect position whether they want to sit upright or recline for a more relaxed ride.
With its smart interior design, premium materials, and flexible space, the GS3 Emzoom redefines what it means to drive in comfort, ensuring that every passenger enjoys the journey as much as the destination.
Versatile Storage and Flexible Cargo Space
Designed with convenience in mind, the GAC GS3 Emzoom offers ample and intelligently designed storage spaces throughout the cabin, ensuring a seamless and clutter-free driving experience.
From daily commutes to weekend adventures, the GS3 Emzoom provides practical solutions to keep your essentials within easy reach.
Multiple storage compartments are strategically placed around the vehicle, including spacious door pockets, a centre console storage box, and a glove compartment for everyday items. The vehicle features cup holders designed to accommodate various bottle sizes, ensuring that drinks are always secure while on the go.
Additionally, a cooling function within the centre console allows beverages to stay refreshingly chilled using air from the air conditioning system.
To enhance connectivity and convenience, the GS3 Emzoom is equipped with a wireless charging pad in the centre console, along with both USB Type-A and Type-C ports in the front and rear rows, ensuring that all passengers can charge their devices effortlessly. Dedicated smartphone storage slots provide a safe and accessible place for every occupant to keep their devices.
Despite its compact dimensions, the GS3 Emzoom boasts an impressively spacious cargo area, making it a versatile choice for various lifestyles.
The adjustable cargo floor provides flexibility for carrying larger items, while the 60:40 split-folding rear seats allow for multiple configurations, accommodating both passengers and long cargo with ease.
Powerful Turbocharged Performance
Under the hood, the GS3 Emzoom is powered by a 1.5L turbocharged engine, delivering 177 horsepower and 270 Nm of torque. Paired with a 7-speed wet dual-clutch transmission (DCT), the SUV ensures smooth and responsive acceleration, offering drivers a thrilling yet fuel-efficient ride. With multiple drive modes, including Eco, Normal, and Sport, the GS3 Mist adapts effortlessly to various driving conditions.
Smart Connectivity and Advanced Technology
Inside, the GS3 Emzoom boasts a premium, equipped with a 10.25-inch touchscreen infotainment system, seamless Apple CarPlay & Android Auto connectivity, and an AI-powered voice assistant. Convenience features such as wireless charging, keyless entry, and remote engine start make every journey more intuitive and effortless.
Safety and Driver Assistance Features
Safety remains a top priority, with the GS3 Emzoom offering Advanced Driver Assistance Systems (ADAS), including Adaptive Cruise Control (ACC), Lane Keep Assist (LKA), Autonomous Emergency Braking (AEB), Blind Spot Detection (BSD), 360-degree surround-view camera and Six airbags (Front, side and curtain)
At the event, GAC Motor Brunei also completed a handover presentation to their first GAC GS3 Emzoom purchased by Pg Suriati Binti Pg Dato Paduka Hj Hidup.
Also in attendance were senior Management from Baiduri Finance Berhad, Grace Lim Hui Hoon, Haji Mohd Rayme Bin Haji Bakri, Haji Muhammad Ali Bin Haji Metusin, Pong Bee Thing and Wardi. From BIBD At-Tamwil Berhad, Asharul Bin Norshari Kamaluddin, Azri Bin Garif, Hj Amali Bin Hj Rajali, Haji Mohd Said bin Haji Zania and Muhd Azizulillah bin Hj Uthman. From Perbadanan Tabung Amanah Islam Brunei (TAIB)., Pg Abdul Muqtadir and Shahrin Hj Mohd Yassin.
Have a closer look at the all-new GS3 EmZoom and book a test drive with the auto dealer and follow them on Instagram @gacmotorbrunei for further information.
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