AVATR, a premium electric vehicle brand, has recently announced its entry into the Bruneian market with the debut of its all-new AVATR 11,
The AVATR brand formed by Changan, CATL, and Huawei, marks a new era in smart luxury EVs by combining Changan’s automotive expertise, CATL’s battery innovations, and Huawei’s intelligent driving technology
Launched at the new AVATR showroom in the Mall Gadong, the AVATR 11 captivated the crowd with its luxurious design, spacious and premium interior and cutting-edge technology with high-performance features.
The launch ceremony was officiated by Managing Director of Maju Motors Chan Key Hong and was witnessed by Executive Director of Maju Motors Stanley Lim.
The debut of AVATR in Brunei signifies the brand’s expanding presence in the Southeast Asian country’s upscale automotive market.
Commenting on the brand itself, Managing Director Maju Motors Chan Key Hong said: “Maju Motors is proud to lead the charge in sustainable mobility in Brunei, The AVATR 11 not only redefines luxury driving but also demonstrates our commitment to delivering innovative, eco-friendly solutions.”
“The introduction of this groundbreaking technology, combined with the performance, comfort, and aesthetics of the AVATR 11, will set a new standard for what a premium electric vehicle can be,” he added.
The AVATR 11 will be the first luxury EV from the Chinese automaker to launch in Brunei.
“The AVATR 11 represents a fusion of luxury, technology, and sustainability. With features like automatic doors with soft closing, along with impressive power, long-range capabilities, and unrivalled comfort, features like massage seats and ventilated seats, this vehicle not only offers exceptional performance but also provides an unparalleled luxury driving experience,” he shared.
A new chapter of future and luxury with AVATR 11
During the launch, the AVATR 11 stunned the crowd with its captivating and unique design.
Outside, the all-electric luxury crossover is definitely a head-turner; based on the space-inspired front design and stunning LED star-trail tail lights.
The Avatr 11 boasts sleek, sculpted edges and aerodynamic lines, giving the five-seater a sportier, more refined presence.
Inspired by spacecraft, it exudes the aura of a cosmic traveler exploring a parallel world. Its futuristic headlight design enhances its distinctive look, radiating confidence and individuality.
Interior: luxurious and maximum comfort
As you slide inside the car, the AVATR 11 will surely entice you, sporting seats based on astronauts’ zero-gravity posture, high-quality materials throughout the cabin and an array of state-of-the-art technology.
The five-seater layout gives a good sense of space — in the rear head and legroom.
The comfort of driving is well-ensured with its top quality, sumptuous Nappa leather seats and its spacious design.
The AVATR 11 also features front/passenger massage seats, front & rear ventilation, and dual front zero-gravity seats for ultimate comfort and relaxation.
Not only that, but the cockpit wraps around the driver, putting all controls and dials within easy reach.
The cabin of the five-seater also maintains a focus on technology, creating a modern ambience to appeal to tech-savvy customers.
The AVATR 11 offers a truly luxurious experience, featuring 25 premium Meridian Audio System of 25 speakers that deliver an exceptional audio experience.
At the heart of the cabin, the AVATR also gets a 10.25-inch instrument cluster, a 15.6-inch central touchscreen, and another 10.25-inch touchscreen for the front passenger.
Not only that, the luxury crossover features intelligent automatic open/close doors with soft closing, a feature that elevates the vehicle’s luxury appeal and convenience to new heights.
Power and performance
In terms of performance, the AVATR 11 delivers an exhilarating driving experience with its impressive 313 horsepower and 370 Nm of torque, ensuring both power and agility on the road.
With a remarkable range of 680 km on a single charge, it stands among the longest-range EVs in its class and Brunei, allowing drivers to embark on longer journeys with fewer charging stops.
All and all, with its modern, luxurious design and state-of-the-art technology, the AVATR 11 is positioning it as a strong contender in the luxury EV segment.
Maju Motors remains committed to offering comprehensive after-sales support and exceptional customer service.
The company’s network of service centres and showrooms is fully equipped to handle the needs of AVATR 11 owners in Brunei, ensuring a smooth and satisfying ownership experience.
For more information on AVATR 11, customers can follow them on Instagram @avatr.bn for the latest updates.
THE BRUNEIAN | BANDAR SERI BEGAWAN
