The highly anticipated “Cuti-Cuti Malaysia” Swipe & Win campaign has returned for its third edition, offering Baiduri Bank cardholders exclusive prizes and travel deals to promote tourism to Malaysia.
The campaign is a strategic partnership between Straits Central Agencies, Tourism Malaysia Brunei and Baiduri Bank Sendirian Berhad and will run from now until 30 November 2025.
The launch event was officiated by His Excellency Datuk Mohd Aini Atan, High Commissioner of Malaysia to Brunei Darussalam. It was attended by key partners, including Nur Khadijah Abdullah, General Manager of Straits Central Agencies Sdn. Bhd., Hazrina Azman, Director of Tourism Malaysia Brunei Darussalam, and Katie Lim Shin Ru, Assistant Manager, Card Development and Marketing, Card Business of Baiduri Bank.
The event also featured local content creator @apakanfizah, who was appointed this year’s video creator to highlight the lifestyle, shopping, and food experiences available in Malaysia.
Baiduri Credit and Debit Cardholders can earn an entry into the lucky draw with every minimum purchase of B$20.00 made in Malaysia. Purchases made at Straits Central Agencies will qualify for triple entries.
Participants stand a chance to win one of ten fantastic prizes, which include Royal Skies Miles, holiday packages to popular destinations such as Kuala Lumpur, Langkawi, Kuching and Kota Kinabalu, as well as shopping vouchers, health screening packages, and travel accessories.
General Manager of Straits Central Agencies Nur Khadijah Abdullah , remarked, “SCA is very honoured to be given the opportunity to collaborate for the third year in a row with Tourism Malaysia and Baiduri Bank. We are excited once again to be able to bring these opportunities to our customers and promote Malaysian tourism.”
She added: “We believe that collaborations like these are vital in driving growth and strengthening Malaysia’s reputation as a must-visit destination, especially as we approach Visit Malaysia Year in 2026.”
Director of Tourism Malaysia Brunei Darussalam Hazrina Azman said that Tourism Malaysia welcomes continuous collaboration with Straits Central Agencies in pursuit to reach 1.4 million visitors arrival from Brunei Darussalam this year.
She added: “As of January to June 2025, Brunei visitors arrival to Malaysia was recorded at 747,851, positioning Brunei as the top five country contributing to Malaysia. With the strong support from our local partners, we are optimistic that Malaysia remains as the preferred destination for Brunei”.
On his part, Head of Retail Banking at Baiduri Bank Lim Kian Chiong said: “We are always looking for meaningful ways to create more value for our customers. Our participation in this promotion reflects this commitment, combining the convenience of our cards with rewarding lifestyle experiences. Looking ahead, we want to deepen collaborations that bring our customers more opportunities to enjoy, explore, and grow with us.”
THE BRUNEIAN | BANDAR SERI BEGAWAN
