Royal Brunei Airlines (RB) has secured a prestigious double victory, being crowned Asia’s Leading Cabin Crew 2025 at the World Travel Awards and receiving the ASEAN Halal Brand Award 2025 for the first time.
This dual recognition underscores RB’s excellence in both world-class service and its commitment to values that reflect Bruneian hospitality and Halal integrity.
The Asia’s Leading Cabin Crew title marks RB’s fourth win since 2020, reaffirming its position as a leader in service excellence across the region.
The accolade celebrates the dedication of RB’s cabin crew, who consistently deliver warm Bruneian hospitality while ensuring every journey is safe and memorable.
The World Travel Awards, widely regarded as the benchmark of excellence in the travel and tourism industry, shine a spotlight on organisations that set the highest standards.
“We are incredibly proud of our cabin crew for this remarkable achievement, which reflects not only their world-class service standards but also their genuine passion for caring for our guests,” said Captain Sabirin bin Haji Abdul Hamid, Chief Executive Officer of RB.
He added: “They are the ambassadors of Bruneian hospitality, consistently delivering exceptional service with warmth and professionalism. Their dedication and genuine care in ensuring a safe and comfortable journey for our guests set us apart and truly embody the spirit of Royal Brunei Airlines. This recognition is a testament to our unwavering commitment to excellence.”
In a separate momentous achievement, RB was honoured with the ASEAN Halal Brand Award 2025, marking its first-ever win at this prestigious regional recognition. The award celebrates outstanding brands that exemplify Halal excellence, sustainability, and brand leadership across ASEAN.
Captain Sabirin said the national carrier is honoured to receive the award. “This recognition reflects our steadfast commitment to upholding Halal values and standards across all aspects of our operations, ensuring that every guest experiences the authenticity, care, and integrity that define Bruneian hospitality.”
Organised by the ASEAN Halal Brand Award Committee and Audience Analytics, a leading B2B media owner in Southeast Asia behind notable brands such as SME Magazine, HR Asia, and Capital Asia, the award was presented during the ASEAN SME100 Gala Dinner and Awards Presentation on Thursday, 16 October 2025, at One World Hotel, Petaling Jaya, Malaysia.
These dual accolades follow other notable achievements, including RB’s recognition at the APEX Best in Cabin Service & Food & Beverage Award East Asia 2025, further highlighting the airline’s consistency in delivering world-class service.
With upcoming innovations such as enhanced in-flight connectivity for its A320neo fleet, RB continues to invest in elevating the passenger experience both onboard and beyond.
These achievements reinforce the airline’s dedication to being a trusted and respected national carrier that represents Brunei Darussalam on the global stage.
Royal Brunei Airlines extends its heartfelt gratitude to its loyal passengers, partners and team members for their continuous support.
Together, they make RB a proud ambassador of Brunei Darussalam on the international stage.
THE BRUNEIAN | BANDAR SERI BEGAWAN
