Print Plus Sdn Bhd has launched the Ihsan Card, a new Corporate Social Responsibility (CSR) initiative designed to transform the act of corporate gifting into one of compassion.
The card, which was first presented to His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam during the Knowledge Convention 2025, represents Print Plus’ vision of giving with sincerity or ‘ihsan’ by fundamentally changing the nature of corporate presents.
It directly converts the value traditionally spent on physical hampers and souvenirs into charitable contributions made in the recipient’s name.
The core mechanism of the Ihsan Card ensures that the financial value of each card is channelled directly to community causes. For its inaugural year, all proceeds will be directed to Pusat Ehsan Al-Ameerah Al-Hajjah Maryam to support its students and sustain its ongoing community programmes.
To guarantee the initiative’s integrity, Print Plus is collaborating with several key partners: KRISTAL Media as the Official Media Partner, Deloitte as the Honorary Auditor, and Najib Jaafri as the Official CSR Partner Influencer. A critical feature of the programme is that all donations received will be fully audited, providing a clear and public assurance of transparency and accountability.
“The Ihsan Card is more than a gift — it’s a reminder that generosity can have a lasting impact,” said Reeda Hj Malik, General Manager of Print Plus Sdn Bhd. “We hope it inspires a culture of kindness and shared responsibility across our community.”
The launch event was held at the Print Plus Commercial Centre in Airport Lama, presided over by Haji Jeff Hadiman Dato Paduka Haji Danial, a member of the Print Plus Board of Directors. The event was attended by partners and guests representing Deloitte, KRISTAL Media, and Pusat Ehsan Al-Ameerah Al-Hajjah Maryam.
The Ihsan Card is now available for pre-order. For further information, interested parties are encouraged to contact Print Plus at 8380800 via mobile or 8330800 on WhatsApp.
THE BRUNEIAN | BANDAR SERI BEGAWAN
