D’Sunlit Sdn Bhd has recently announced its collaboration with sponsors and partners for the upcoming Alpha Challenge 2025, marking the beginning of preparations for the 9th edition of Brunei Darussalam’s pioneering obstacle course race.
The partnership was formalised during a signing ceremony between the organiser and its distinguished sponsors and partners. Representing D’Sunlit as signatories were Operations Manager Ngu Tiing Siang and Head of Business Relationship Mike Chia.
Scheduled to take place on November 23, 2025, at Muara Beach and Tanjung Batu Beach, this year’s event will introduce an all-new route at Muara Beach, marking the first time the challenge will take on this iconic shoreline. Staying true to its legacy as one of the nation’s most anticipated endurance events, the Alpha Challenge aims to test participants’ physical resilience and mental strength while fostering perseverance and unity under the theme “Break the Shores.”
The 2025 edition will feature three categories. The Fun Run offers a three-kilometre course with five introductory obstacles. The Omega Challenge presents a five-kilometre route with eight obstacles, while the Beta Challenge features a ten-kilometre course comprising fifteen obstacles and a total prize pool of BND15,000.
A total of 15 official sponsors and 11 official partners have pledged their support for this year’s event. The official sponsors include imagine Sdn Bhd, NBT (B) Sdn Bhd, Swee Wah Enterprise, Tele Directories, Current Voltage, Bobby Electrical, Seri Utama Engineering, Cutepack Sdn Bhd, Sykt Perniagaan Malar Setia, Ideal Group of Companies, YC Lee & Lee, Technotest Sdn Bhd, Jackhan Sdn Bhd, Sahid Sdn Bhd, Setia Motors and Parvati Brunei.
Meanwhile, the official partners are TLT Enterprise, Mixmedia, Aewon Garment & Embroidery Sdn Bhd, Helmi Abdullah Fitness, Hui Huang Enterprise, RSW Services Sdn Bhd, Fuora Sports, Universiti Brunei Darussalam (UBD), Tenpercent RC, Fitness Zone and Chop Kian Chuang/Carabao.
As part of this year’s highlight, imagine proudly serves as the title sponsor and is offering an exciting lineup of lucky draw prizes, including a Samsung S25 (512GB) as the grand prize and two Apple Watch Series 10 (42mm) for the runners-up.
D’Sunlit expressed its appreciation for the continued trust and collaboration of its sponsors and partners, noting their vital role in sustaining the growth and success of the Alpha Challenge.
Organised annually, the Alpha Challenge has become a hallmark fitness event in Brunei, blending rigorous physical trials with the country’s natural landscapes and inspiring participants to push beyond their limits in the spirit of endurance, camaraderie and achievement.
THE BRUNEIAN | BANDAR SERI BEGAWAN
