Moonfolks, one of Southeast Asia’s most awarded independent advertising agencies, has officially launched operations in Brunei, marking a significant milestone as one of the first international creative agencies to establish a presence in the sultanate.
The launch date was strategically chosen to coincide with Brunei’s 42nd National Day, symbolising the agency’s commitment to contributing to the nation’s growing creative economy.

The new office, Moonfolks Brunei, will be spearheaded by Sheikh Idham Abas, who joins the agency as Managing Partner. With deep roots in the local creative industry, Sheikh Idham will lead the agency’s mission to deliver world-class brand solutions tailored to the Bruneian market.
“Brunei is home to ambitious brands that have long been underserved in terms of strategic brand thinking,” said Anish Daryani, Founder and CEO of Moonfolks.
“We are thrilled to begin our regional expansion here and offer these brands the strategic direction and creative solutions of international standards they truly deserve. This is just the beginning, expansion across more Southeast Asian markets is on the cards.”

Sheikh Idham Abas, Managing Partner of Moonfolks Brunei, echoed this sentiment, expressing his enthusiasm for elevating local creative standards.
“Bruneian brands have truly come of age, and with Moonfolks, they now have access to brand solutions of the highest class. Having always been associated with the creative industry, I am excited to play an active role in uplifting the country’s creative standards and helping local brands reach their full potential.”
Moonfolks Brunei will offer its proprietary “Accelerated Growth” model to clients, a holistic suite of services designed to drive consumers directly to commerce.

This integrated approach combines branding and advertising, social and digital marketing, influencer marketing and public relations, as well as shopper and brand activations.
By unifying these disciplines, Moonfolks aims to provide Bruneian brands with a seamless and effective pathway to growth in an increasingly competitive landscape.
The agency’s arrival signals a new chapter for Brunei’s creative industry, promising to infuse the local market with fresh perspectives and internationally acclaimed expertise.
Find out more about them, visit their website at www.moonfolks.com
THE BRUNEIAN | BANDAR SERI BEGAWAN
