Happy Motoring Co, the exclusive distributor of Honda in Brunei hosted an exclusive corporate Sungkai night recently to introduce the all-new Honda Freed e:HEV to the Bruneian market.
The compact hybrid MPV combines Honda’s latest hybrid electric powertrain with a practical, family-oriented design. The seven-seater offers a balance of efficiency, versatility and advanced safety features, making it suitable for both daily commuting and family travel.
Held at Rizqun International Hotel, the private launch gathered representatives from local media organisations, banking institutions, insurance partners and corporate stakeholders alongside the company’s senior leadership and management team.
The event highlighted Honda Happy Motoring Brunei’s commitment to strengthening strategic partnerships while advancing the brand’s electrified mobility direction in Brunei Darussalam.
Managing Director Tan Hui Jing, in his welcoming remarks, outlined the company’s forward-looking strategy centred on innovation, sustainability and long-term value creation within the nation’s automotive sector.
He noted that Honda continues to emphasise reliability, build quality, value and dependable after-sales support while aligning with the brand’s global electrification vision to deliver efficient and future-ready mobility solutions tailored to the evolving needs of Bruneian consumers.
Sales Manager Pg Hisham later presented the vehicle, highlighting its hybrid performance, engineering features and family-oriented practicality.
Hybrid performance and efficiency
In terms of power, the Freed is powered by a 1.5-litre DOHC i-VTEC Atkinson Cycle engine paired with Honda’s intelligent e:HEV two-motor hybrid system and Electric Continuously Variable Transmission (e-CVT).
The petrol engine produces 78kW (106PS) with 127Nm of torque, while the electric motor delivers 90kW (122PS) and 253Nm of torque, providing responsive acceleration and smooth urban driving.
The hybrid system automatically transitions between Electric Vehicle Drive, Hybrid Drive and Engine Drive modes to optimise efficiency without the need for external charging. The vehicle achieves fuel consumption of up to 5.1 litres per 100 kilometres, reinforcing Honda’s focus on practical and sustainable mobility.
Modern design with practical functionality
The Freed features a modern and functional exterior design that blends practicality with refined styling.
At the front, the vehicle is equipped with LED auto headlights with daytime running lights, complemented by Adaptive Driving Beam technology that adjusts the light distribution to enhance visibility while reducing glare for oncoming drivers.
Dual power sliding doors provide convenient access for passengers, particularly in tight parking spaces, while electrically retractable side mirrors with integrated LED turn indicators enhance both safety and aesthetics.
Completing the exterior are 15-inch alloy wheels fitted with 185/65 R15 tyres, providing a balance between ride comfort, stability and fuel efficiency for daily urban driving.
Interior: maximum comfort and convenience
Inside, the Honda Freed is designed with comfort, practicality and connectivity in mind.
The cabin features an 11-inch touchscreen display audio system compatible with Apple CarPlay and Android Auto, alongside a seven-inch TFT LCD multi-information meter that provides drivers with key vehicle and hybrid system information.
Convenience features include Smart Entry with One-Push Start, Walk Away Auto Lock, and an Electric Parking Brake with Brake Hold.
Passenger comfort is supported by rear cabin ventilation and multiple USB charging ports located throughout the vehicle.
The compact MPV measures 4,311mm in length, 1,695mm in width and 1,754mm in height with a 2,740mm wheelbase, offering a spacious interior within a compact footprint. Its seven-seater configuration includes 60/40 split second-row seats and 50/50 flip-up third-row seats, allowing flexible adjustments between passenger and cargo space.
Safety and driver assistance
Safety remains a key focus for the MPV which comes equipped with a comprehensive range of protective technologies.
Standard safety features include a six-airbag system, Anti-Lock Braking System with Electronic Brakeforce Distribution and Brake Assist, Vehicle Stability Assist, Hill Start Assist, ISOFIX child seat anchors, and a rear-view camera with front and rear parking sensors.
The model is also equipped with Honda Sensing, an advanced driver-assist suite designed to support safer driving.
This includes Adaptive Cruise Control with Low-Speed Follow, Collision Mitigation Braking System, Lane Keeping Assist System, Road Departure Mitigation and Traffic Jam Assist, which work together to enhance driver awareness and reduce the risk of accidents.
During the event, invited guests were given an up-close preview of the vehicle, allowing them to explore its design, interior features and hybrid technology.
Senior management and product specialists were also present to provide technical insights and discuss the model’s role within Honda’s broader electrification strategy.
Take a closer look at the all-new Honda Freed e:HEV and book a test drive with the authorised dealer. For further information and updates, follow Honda Brunei on Instagram @hondabrunei.
THE BRUNEIAN | BANDAR SERI BEGAWAN
