Seedbox: Making colourful, healthier food option with Vietnamese summer rolls

When eating healthy, people would think of greens and bland-looking food, often not in the most pleasing way.

With the vision of helping people to lead a healthier lifestyle by offering food alternatives, local online food business Seedbox has come up with its own version of Vietnamese summer rolls.

The brand is the brainchild of two sisters; Si Yan, a 27-year-old engineer and Ran, a 26-year-old full-time entrepreneur, who believe that one way to eat better is with aesthetically pleasing food that tastes good and nourishing at the same time.

It is not just for those who are conscious of their health but also a colourful alternative for children who do not fancy eating vegetables.

“Our initial idea was to do healthy to-go packed lunches and at first I felt like there was nothing special that I could find other than healthy salad boxes,” said Si Yan, adding that her sister came up with the idea when she saw a famous Vietnamese rolls shop abroad before starting their own entrepreneurial journey.

Image courtesy of Seedbox

Seedbox’s Vietnamese rolls are unique in their own way and best enjoyed with their signature sauces such as spicy sambal, sweet chilli, salty peanut and sour garnion. 

They come in a variety of flavours and proteins such as meat, chicken, salmon and shrimp as well as vegan options, giving customers a subtle taste of Vietnamese dishes.

Image courtesy of Seedbox

These rolls were made perfect to cater home meals and platter boxes suitable for mini gatherings, office parties or family game nights. 

The siblings first started their business in July 2020 where they just wanted to share with the Bruneian market their love for the food, realising that not many places make them.

“Everything requires love, whether it is food, people or heritage. That was one of the reasons why the business was created in the first place; to experiment with flavours while bringing joy to people with food,” said Si Yan. 

Image courtesy of Seedbox

Furthermore, Seedbox is complemented with their drink series Ranscoffee that consist of cold brew drinks that also cater for a healthier lifestyle. 

Additionally, the products are sold through their website at they also provide gift boxes and delivery services to arrive at the customer’s doorstep.

The brand is looking forward to bringing in more menus in the future, from high protein meals plans as well as expanding new ingredients to add to their summer rolls.

“The fitness trend in Brunei is observed to be on the rise, therefore our next product would focus more on high protein meal plans that would be ideal for regular gym-goers or people with a hectic lifestyle,” conclude the engineer cum entrepreneur.

To know more about the home-based business and have a taste of their unique and colourful Vietnamese summer rolls at their Instagram

This article was first published on 23 October 2021 in our Weekly E-Paper issue 164


Input your search keywords and press Enter.