Jaguar Land Rover debuts polished, sophisticated fifth generation Range Rover

Jaguar Land Rover has officially revealed the all-new Range Rover that embodies modern luxury by design, offering greater refinement, customer choice, and personalisation options than ever before.

The fifth-generation luxury SUV which debuted at the Royal Opera House in London,  is the most desirable yet, effortlessly combining breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time.

First introduced back in the 1970, the Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. 

“The New Range Rover is a superb manifestation of our vision to create the world’s most desirable luxury vehicles, for the most discerning of customers. It writes the next chapter in the unique story of pioneering innovation that has been a Range Rover hallmark for more than 50 years,” said Chief Executive Officer of Jaguar Land Rover Thierry Bolloré.

Modern Luxury Design

The fifth-generation luxury SUV takes Land Rover’s modernist design philosophy to the next level with a contemporary interpretation of its trademark profile to create an incredible design statement.

“It is possible to respect your DNA and still project forwards — and that is what we have done,” said Jaguar Land Rover Chief Creative Officer Gerry McGovern OBE. 

Image courtesy of Jaguar Land Rover

“The modernist nature of our design philosophy doesn’t follow fashion or trend. It’s free from superfluous detail, resulting in a form which speaks to modernity, yet is full of charm and delivers new levels of emotional engagement. The new Range Rover is quite simply the most desirable ever created,” he added.

The new Range Rover can trace its origins back through the generations; the falling roofline, strong waistline – with its horizontal emphasis – and lower rising sill.

The luxury SUV retains the classic proportions, but gives it a more modern look to better compete in growing demand for high-end SUVs.

Moreover, the characteristically short front overhang, formal front end, upright windscreen and distinctive boat tail rear, which tapers in plan view, are key elements in defining Range Rover’s proportions and conveying its peerless presence.

Flush elements and tight tolerances are a hallmark of the New Range Rover and design-enabling technologies contribute to its sophisticated honed-from-solid appearance, including flush glazing, a hidden waist rail finisher and seamless laser-welded roof joints. The distinctive hidden-until-lit rear lights are also critical to the success of the design and will become a Range Rover signature.

An Interior Designed With Modern Refinements

The new Range Rover provides unrivaled comfort and elegance with the suite of cutting-edge technologies that come with it. 

The new third-generation Active Noise Cancellation 4 technology makes the Range Rover’s cabin one of the quietest on the road.  It builds on the hushed and sealed body architecture by using microphones on the outside of the vehicle and headrest speakers on the inside to create personal quiet zones for the cabin occupants – much like high-end active noise cancelling headphones.

Image courtesy of Jaguar Land Rover

The new Range Rover also comes with a built-in Amazon Alexa for easy voice control. Customers can operate everything, from favorite infotainment features and music track selection to navigation or phone contacts, using natural voice commands while keeping their hands on the wheel and their eyes on the road.

Moreover, the Cabin Air Purification Pro 6 ensures comfort and wellbeing by combining dual-nanoe X technology for allergen reduction and pathogen removal to to help significantly reduce odours and viruses, while CO2 Management and PM2.5 Cabin Air Filtration enhance air quality. Advanced nanoeTM X technology is scientifically proven to significantly reduce viruses and bacteria including SARS-CoV-2 virus.

Innovative materials and techniques were also combined to reduce the environmental impact of producing and driving the new Range Rover. 

This includes a Kvadrat remix wool blend fabric that will be available as a leather-free interior option. Its wool blend is warm and cosseting, making it the ideal complement to the technical Ultrafabrics material, which has all the tactile qualities of leather but is 30% lighter and emits only a quarter of the CO2.

New Range Rover engines and performance

The new Range Rover comes with a choice efficient mild-hybrid electric vehicle (MHEV) and plug-in hybrid electric vehicle (PHEV) powertrains along with options for four-seat, five-seat and seven-seat interior layouts across standard wheelbase (SWB) and long wheelbase (LWB) body designs. 

Also, an all-electric Range Rover will be introduced in 2024.

It is the first model to use Land Rover’s new flexible modular longitudinal architecture (MLA-Flex), which can accommodate internal combustion, plug-in hybrid and 100 per cent electric powertrains.

Image courtesy of Jaguar Land Rover

The pure-electric New Range Rover will be the first in a series of all-electric Land Rovers. Every nameplate will be available with pure-electric propulsion by the end of the decade, helping Jaguar Land Rover achieve net zero carbon across its products, operations and supply chain by 2039.

The extended Range plug-in hybrid electric vehicle (PHEV) powertrains provide CO2 emissions below 30g/km, with a WLTP certified pure-electric driving range of up to 100km (62 miles). They deliver an expected real-world pure-electric driving range of up to 80km (50 miles) – enough for typical Range Rover customers to complete up to 75 per cent of trips using electric power only.

Customary Range Rover capability and composure is provided by Land Rover’s pioneering Integrated Chassis Control system, which controls the most comprehensive array of chassis technologies ever fitted to a vehicle of this kind.

All-Wheel Steering provides greater high-speed stability and the tightest turning circle of any Land Rover, while advanced Electronic Air Suspension pre-emptively reacts to the road ahead using eHorizon navigation data. New Dynamic Response Pro technology provides fast-reacting electronic roll control for elevated composure and agility in all environments.

The Range Rover SV Edition

During the launch event, Land Rover also unveiled the new Range Rover SV, which will provide customers with even more options for creating a genuinely unique vehicle when it goes on sale in 2022.

The SV variant  is an exquisite interpretation of Range Rover luxury and personalisation, epitomising exceptional craftsmanship. Among the materials used for exclusive Range Rover SV design elements are dazzling plated metals, smooth ceramics, exquisite mosaic marquetry, and a choice of high-grade leathers or sustainable non-leather Ultrafabrics.

Additional design themes including SV Serenity and SV Intrepid introduce two-tone front-to-rear contrasting interior colourways, while the sumptuous four-seat SV Signature Suite features functional enhancements including an electrically deployable Club Table and refrigerator. 

Image courtesy of Jaguar Land Rover

This model is the first to carry the new ceramic SV roundel and branding scheme, and will be known simply as Range Rover SV. The SV roundel signifies Special Vehicle Operations’ design and engineering passion for contemporary luxury, performance, and capability. All new Land Rover vehicles launched by Special Vehicle Operations in the future will be identified by the SV roundel.

This article was first published on 30 October 2021 in our Weekly E-Paper issue 165


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