Local brand KLEAR opens first retail stores, eyes to expand six locations nationwide.

Local home appliances brand KLEAR recently launched their first retail stores at Rimba Point and Aman Hills Shopping Centre.

The homegrown brand aims to meet the growing consumer demand for innovative household appliances and cutting-edge products and services.

Marketing Director of KLEAR Hui Ting Wong said that the KLEAR Home Appliances is a subsidiary of Cuckoo, focusing on innovative products that make people’s lives easier

“We adapt our business model from Cuckoo to bring in good technology and products to customers,” she added.

Moreover, the decision to have the retail store in Rimba Point and Aman Hills Shopping Centre is also owing to its strategic location near a populated and highly dynamic residential and business area.

Wong shared that the audience demographic in both locations is similar to that of the consumer demographics for KLEAR, such as families.

According to Wong, what distinguishes KLEAR from other brands is its ‘rent-to-own’ model.

Image: Nurhana Diah

KLEAR will not only focus on the quality of its products and services, the local brand wants to ensure affordability with their localised business model by introducing their ‘rent-to-own’ model.

With the aim to make people’s lives easier, KLEAR offers their products with attractive rent-to-own plans including one for as low as $19 per month.

Furthermore, through their ‘rent-to-own’ plan, customers will be able to purchase them with flexible monthly payments within the period of 3 years, 5 years, or 7 years.

“As they provide the rent-to-own plan, we also wanted to extend our warranty up to three years for customers,” she further added.

Other than that, KLEAR also offers excellent after-sales services with KLEAR Technicians ready to help customers with maintenance and repairs.

In addition, when asked about their future plans, Wong said that the local brand will continue to launch new innovative models as well as other home appliances by further strengthening its development.

“We have a lot of products we want to introduce in the future. So we want to set up a flagship store to be able to showcase them,” she said.

Looking to the future, with the launch of their first two kiosk-style stores, the local brand is also planning on expanding its footprint over time by opening up six more stores this year and its own experience centre.

“We want to provide career and employment opportunities to our people here in Brunei as every store has a manager that is in charge and are the entrepreneurs of KLEAR,” she said.

Officiating the event was the Marketing Director of KLEAR Hui Ting Wong, Head of Sales and Revenue for KLEAR Kevin Tay, Manager of KLEAR Rimba Point Nur Mazira Nasirah Najirahmat and Manager of KLEAR Aman Hills, Adlin Rasidah Abi Hurairah.

What’s in store?

Among the products available at the new store are the Hizero Bionic Floor Cleaner, KLEAR Mastercook, KLEAR Titan and KLEAR Undersink Filtration Enhance.

**Hizero Bionic Floor Cleaner: revolutionize the way you clean**

What would you do if you spilled a bowl of cereal on the kitchen floor?

If you were to clean it the traditional way, you would have to grab a bucket and a mop and sweep the rest of the mess.

However, with the Hizero Bionic Floor Cleaner. It goes beyond a vacuum; it is an all-in-one device that integrates sweeping, mopping, drying, and self-cleaning in one convenient cord-free appliance.

Moreover, the state-of-the-art Hizero UltimateClean technology delivers better performance with zero suction ensuring lower noise levels and no resuspended dust, making it a premium choice for people with an allergy or asthma.

Not only that, according to Wong, KLEAR is also the first in Hizero’s global market to offer a three-year warranty on the product as well as rent-to-own plan.

KLEAR Mastercook: One Appliance. Unlimited Possibilities

One of the popular products is the KLEAR Mastercook with its unlimited cooking possibilities in one unique appliance.

The KLEAR master cooker is equipped with 10 cooking programmes. It can cook, chop, mix and blend, knead, weigh, boil and steam, grind, sauté , whisk and emulsify. It is an all-in-one kitchen assistant that helps you every step of the way.

For more information, customers can visit their KLEAR new retail stores at Aman Hills and Rimba Point to learn more about their products and services or follow them on Instagram @klearhomeappliances for updates.

Image: Nurhana Diah

This article was first published on 15 January 2022 in our Weekly E-Paper issue 176 | 


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