Premier Italian motorcycle manufacturer Ducati recently announced the opening of its new dealership and world-class service facility in Brunei, with its partner Bee Motors Sdn Bhd.
With the inauguration of the first dealership facility in the Sultanate, Ducati Brunei aims to offer the best brand experience within the motorcycle community with the showroom as its focal point.
Located at one of the major hubs for the automotive and motorcycle industry, Ducati Brunei hopes to act as the catalyst to ignite passion for Ducati’s heritage and values among the motorcycle community and the public in general.
The new dealership is equipped with 3S facilities – Sales, Service & Spares and will cater to the entire range of Ducati motorcycles comprising all the models across seven different families ranging from the iconic Scrambler range to the powerful Diavel 1260, the highly versatile Multistrada, the super fun Monster, the most potent Panigale superbikes including the new MY2022 Panigale range, and the segment-defining Streetfighter V4.
Designed in the iconic red and white colours, the new facility is fully dedicated to providing an inviting and premium atmosphere for both current and prospective customers who are passionate about the Italian brand.
Not only does the new showroom focus on the look and feel but it also emphasizes the importance of customer care so that customers can enjoy an enhanced premium experience.
Furthermore, the modern facility also includes a state-of-the-art service centre with Ducati-trained technicians, equipped with advanced technology tooling and precision diagnostics via Ducati Diagnosis System 3.0.
Ducati fans can also select from the complete range of apparel and accessories of both Ducati and Scrambler brands.
Ducati’s current motorcycle range starts with the Scrambler Icon Dark and goes all the way to the Panigale V4 SP2.
Commenting on the occasion, Vice President, Sales and Marketing at Ducati Asia Pacific Marco Biondi said: “We are happy to partner with Bee Motors Sdn Bhd to open a new Ducati dealership in Brunei. It already has many Ducati enthusiasts, and the Ducati culture is very vibrant here so we look forward to seeing the community grow.”
“The new dealership is strategically aligned to our goals in the region, and the all new team at Bee Motors Sdn Bhd has the right mix of talented individuals who are not just passionate about the brand but also about riding,” he added.
On his part, Executive Manager of Bee Motors Lim Jin Lee, said: “It’s an honor to be able to bring Ducati to Brunei as we are aware of the huge fan following that the brand enjoys here. The moment we officially announced the opening of Ducati Brunei, we received overwhelming and positive responses from the public.”
“We have a team of professional technicians with new facilities to showcase our state of readiness and commitment to the Ducatisti and other motorcycle enthusiasts. Therefore, we are confident that Ducati will thrive and become one of the successful luxury two-wheeler brands here in Brunei,” he further added,
As the official distributor of Ducati motorcycles in Brunei, Bee Motors Sdn Bhd aims to become the most preferred premium two-wheeler brand in the country.
THE BRUNEIAN | BANDAR SERI BEGAWAN