The Simple Sum, a Singapore-headquartered financial literacy platform, has released its first book titled ‘What’s Keeping You Broke? An Illustrated Guide to Financial Freedom’.
‘What’s Keeping You Broke?’ simplifies complex financial concepts, offering an engaging, practical guide to managing personal finance through The Simple Sum’s signature colourful illustrations.
It helps readers identify hidden forces undermining their financial goals and provides actionable tips to manage their money better. With examples, quizzes, and templates, it equips readers with the tools to improve financial literacy, build financial resilience, and ultimately achieve financial independence.
With more than 1,000 pre-orders already received globally, ‘What’s Keeping You Broke?’ is set to be a hit among those looking to build better financial habits.
A Book Talk event is set to take place on 9 November 2024 at 2pm at Kinokuniya Takashimaya in Singapore. Attendees will receive exclusive, limited-edition stickers featuring punny personal finance tips created by The Simple Sum and stand a chance to be drawn as a comic illustration in The Simple Sum’s signature style.
The book is now available online on Amazon, Lazada, and Shopee, as well as in Kinokuniya and Popular bookstores in Singapore, Malaysia, the Philippines, Thailand, and Indonesia.
Founder of The Simple Sum Shirley Crystal Chua said that personal finance is a lifelong journey, and it is crucial for everyone to see money as a tool for improving lives and unlocking dreams – not as a source of anxiety.
“Financial literacy is essential. It is a must-have and not a good-to-have, especially for young adults navigating today’s world. While we focus on empowering those aged 18-35, the fundamentals of personal finance covered in the book and The Simple Sum’s platforms are a valuable reminder for all generations,” she said.
Some of The Simple Sum’s recent partnerships included:
• Working with FRANK by OCBC to help young adults enhance their financial literacy, offering insights on budgeting, investing, and spending goals through workshops, comics, articles and interactive events. The bank also offered its new card members two limited-edition debit card designs with The Simple Sum characters.
• Working with Temasek and The Financial Times for a youth-focused financial literacy campaign in Singapore, as part of Temasek’s 50th anniversary celebration. The Simple Sum created the clues, content and comics for five key modules of the challenge – Save, Invest, Learn, Earn, and Debt. The challenge saw more than 1,300 participants and eventually 70 finalists presented their ideas on improving financial literacy for young people and schools at the Finals.
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Founded and headquartered in Singapore, The Simple Sum is currently present in five countries in Southeast Asia, including Brunei, Indonesia, Malaysia, and the Philippines, with more than 740,000 followers.
THE BRUNEIAN | BANDAR SERI BEGAWAN