Lifestyle brand Hart has opened its flagship showroom in Kiulap High Street, introducing a unique concept that merges a furniture showroom, event space, and café under one roof.
The launch event unveiled Hart’s vision of redefining the furniture shopping experience by creating an immersive, engaging environment.
During the event guests explored the brand’s furniture collection in home-inspired settings, enjoyed handcrafted mocktails from the in-house café, and learned about Hart’s inspiring journey.
The event celebrated Hart’s core values—furniture, creativity, and community.
Hart began with a mission to offer thoughtfully designed furniture that is combining minimalist design principles and modern aesthetics, without compromising quality and style.
Inspired by the word ‘heart’, the brand embodies values of connection, family and love.
Hart believes that furniture plays a significant role in people’s lives and strives to be a part of their cherished moments. The flagship showroom is designed to feel like a home, with curated spaces showcasing the brand’s collection in real-life settings.
The new concept showroom is located at unit 1-4, Ground & 1st Floor, Kiulap High Street Building, it is easy to spot Hart by its signature red exterior.
According to General Manager of Hart Sheryl Tong, Kiulap is a prime area in the Sultanate and easily accessible, making it the perfect location for the flagship showroom.
Inside, the multifunctional showroom is designed to feel like a home, with thoughtfully curated spaces that showcase the brand’s collection in real-life settings.
Upon entering the new showroom, customers are greeted by a minimalist and modern interior — neutral palate within the building creating a leisurely and uncluttered atmosphere for patrons to enjoy.
Hart is divided into three sections—furniture showroom, Oasis Café, and a community event space—offering something for everyone.
The community space, spanning 1,350 sq ft, accommodates up to 50 people, offering a versatile venue for gatherings and events.
Oasis Café, Hart’s in-house coffee shop, serves artisanal beverages in a cozy setting, allowing customers to relax and envision how the furniture could transform their own homes.
The 5400 sq ft showroom is home to Hart’s first collection featuring a carefully curated range of sofas, dining sets, coffee tables, beds, and accent pieces, with a focus on quality craftsmanship and timeless appeal.
Each selected piece is crafted with quality craftsmanship and timeless appeal, ensuring comfort and functionality making it easy for customers.
Under the same roof, patrons can also enjoy Oasis Café, an in-house coffee shop offering a curated selection of artisanal drinks.
With its cosy ambiance, the café provides the perfect setting for customers to unwind, savor their beverages, and envision how Hart’s furniture can transform their homes
In addition, when asked about future plans for Hart, Sheryl shared that they are eyeing to open more concept showrooms in different locations in Brunei in the next two years and also collaborating with more local creatives and businesses.
She added that the main objective of the collaboration is to foster connection and support local businesses and also to provide a platform to promote their creativity.
THE BRUNEIAN | BANDAR SERI BEGAWAN
