The new Cerato has finally arrived in the sultanate with a stunningly fresh look wearing the latest Kia emblem.
Grand Motors, the local distributor of Kia vehicles, recently launched an exclusive first look at the all-new Cerato that comes in GL and GT variants.
Available in two distinct body styles, an athletic hatchback and sleek sedan, the new Cerato is the first model in Brunei to sport the new logo and design.
A new year for Kia: new logo, new slogan
The introduction of the new logo represents the Korean automaker’s ambitions to establish a leadership position in the future mobility industry by revamping all facets of its business.
The new logo features symmetry, rhythm and rising elements that embody the brand’s confidence and commitment to customers.
The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence.
The rising gestures of the logo embody Kia’s rising ambitions for the brand and more importantly, what it offers customers.
According to President and CEO of Kia Ho Sung Song in a statement, the Korean automaker’s new logo represents the company’s commitment to becoming an icon for change and innovation
“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry,” he said.
Furthermore, Kia also revealed their new global brand slogan, “Movement that Inspires” reflecting the brand’s purpose of inspiring consumers through products and services and their experiences with the brand.
The new brand’s purpose emphasises that movement is at the genesis of human development. Movement enables people to see new places, meet new people, and have new experiences.
This connection is the essence of Kia’s new brand to enable human progress by providing innovative in-car spaces, exciting new products and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.
The Cerato: an all-new face and exterior
Donning the latest Kia logo, the new Cerato features a brand new look and design.
The all-new Cerato looks entirely new from the ground up and there are almost no similarities to its predecessors.
The Cerato has been redesigned to be sportier, sleeker, and more powerful from top to bottom.
The new design language exudes the perfect blend of athleticism and captivating from every side with its sculpted framework and bold characters.
Perhaps the most noticeable change made to the Cerato is its front fascia.
The sedan’s front fascia echoes the Kia automaker’s latest design philosophy.
Its front profile reveals have sleeker look with its integrated grille and LED daytime signature. The Cerato also rides on fresh new dark metal grey alloy wheels.
On the rear side, the LED lamps blend seamlessly with the rear trunk lid spoiler further giving the back of the Cerato a bold and athletic look.
Moreover, the five-door Cerato combines a hatchback profile with the wide-opening rear hatch and storage potential of a utility vehicle.
Improved interior and innovative technology
Inside, simplicity is a new luxury.
The new Cerato offers an ultra-modern cabin that is spacious, driver-focused, and firmly immersed in the digital world with the latest generation of infotainment.
Moreover, the metallic trim gives it that sporty yet sophisticated touch, while sleek lines connect the turbine-inspired air vents at both sides.
Aside from high-quality materials, the new Cerato is equipped with a 10.25-inch TFT LCD infotainment system which is responsive and easy to use while driving.
What’s more, the Cerato is loaded with multiple features offering complete comfort and convenience driving pleasure to customers.
The system also includes Bluetooth multi-pairing and a wireless charging pad that makes life easier on the move.
Powered performance and safety features
The Bruneian team had an opportunity to have a first-hand experience of the new Cerato’s performance and efficiency.
Powered by a reliable and efficient multi-point injection engine, during our journey from Pavo Point to the RIPAS bridge, the drive was smooth and inspired more confidence behind the wheel.
The Cerato cruised around the Bandar area with ease and its spacious cabin made the whole journey comfortable.
All models feature seat bolsters front and rear and offer ample space for two or three passengers to sit back and relax.
Not only that but the vehicle is also equipped with advanced safety systems that allow drivers and passengers to feel safe.
The advanced driver assistance system, DRIVE WiSE is a technology initiative by Kia to improve driving pleasure and safety by taking over the tedious tasks of everyday driving with advanced sensor and processing technology.
Other features also include airbags for the driver’s and passengers’ side and also and child anchor (ISOFIX) system to ensure the safety of all the is in the car including children with car seats.
Some of the highlighted safety features include the anti-lock brake system (ABS), a parking assist system, the rear-view monitor that allows people to park with confidence and an immobiliser to prevent the engine from running without a key.
The overall impression is that the Kia Cerato satisfies both its style and everyday practicality. It is stunning in design, comfortable, and easy to drive.
It is better to experience the new Cerato first-hand, visit their showroom in Beribi or Kuala Belait or follow their Facebook and Instagram @kiabrunei for more information.
THE BRUNEIAN | BANDAR SERI BEGAWAN