Fatin’s Florette: A blooming business for everlasting bouquet

When people look for flowers to be given as gifts or for decorations, most of the time they opt for the fresh beautiful ones albeit knowing they will eventually wilt.

However for Fatin’s Florette, the local florist finds beauty in reviving dried flowers.

The florist company specialises in importing, selling and arranging a variety of dried flowers and dried pampas grass to wrapping bouquets, vase and flower box arrangements to individual home decorations.

Dried flowers came into the picture as it is the perfect decor as they last longer with little maintenance although pricier than fresh flowers.

They come in variety of shapes, sizes, colours, and their selling point is that it is available all year long no matter the season and will still look natural and sustainable in the long run.

The idea behind the shop came about from wanting to redo the bedroom and in search of ways to decorate the interior whilst fitting into the modern yet minimalistic aesthetics.

Starting out from selling only dried flowers and dried pampas grass, Fatin’s Florette has now grown into bouquets following customers’ requests.

The online store owner Fatin Afiqah learnt the tricks and turns to flower arrangements by trial and error.

She began her research into the advantages and disadvantages of starting the business before taking the leap of faith in September 2020.

“Lots and lots of practice, bruises and cuts here and there and watched (and is still watching) countless of flower classes videos, these experiences helped me to who I am today, and I am forever grateful for the opportunity that this floristry industry has provided me,” said the entrepreneur.

The Instagram-based shop does cater fresh flowers to customers with dried flowers as its major products.

Not only that but it also sells scented candles, vases and customised gift cards that are decorated with dried flowers that fit the customer’s likings.

“Despite operating fully online and home-based, I aim to expose my company more to the public, thus, I always had pop-up booths at different malls each month,” she said.

Talking about future plans, the 22-year-old youthpreneur eyes to make her own signature scented candles, notebooks and different types of resin products.

To help herself with the skills of building a business, Fatin keeps herself motivated by joining business classes organised by local organisations such as YEAB, DARe, Maven’s Hive and more.

“It takes a lot of patience and an optimistic mind, that all our efforts will be worth it. Yes, the first step is always scary, but we might not know what other doors are open for us when we don’t take the initiative to open the door for ourselves first,” said Fatin.

To view the breath-taking pieces by Fatin’s Florette, visit their Instagram @fatinsflorette.

This article was first published on 06 November 2021 in our Weekly E-Paper issue 166 |  More stories here


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