Two compounds and a warning notice were issued to three retail stores for infringing the Display of Prices Order by the Department of Competition and Consumer Affairs (DCCA) at the Department of Economic Planning and Statistics (DEPS), Ministry of Finance and Economy.
The infringement involved displaying prices of goods which are inconsistent with the actual price consumer had to pay upon purchase.
Retail stores Faizee Trading Co and Orbit Supermarket were issued a compound of $700 and $500 respectively, while Bismi Enterprise was issued a warning notice, revealed the department.
The Display of Prices Order and the Consumer Protection (Fair Trading) Order are enforced to protect consumers from unethical business conducts.
“Businesses are to be mindful in ensuring fair and ethical business practices including to display price information clearly and accurately and not to mislead consumers in making purchase decisions,” said the department in a statement.
It added that ethical business conducts is the key building block to earn consumer trust and in creating a healthy business environment.
Businesses found to violate the Display of Prices Order may face a maximum penalty of $20,000 fine and an imprisonment of 5 years.
Consumers who run into suspected misleading or deceptive business practices are encouraged to report to the DCCA through Talian Darussalam 123, the PenggunaBijak mobile app or via email to firstname.lastname@example.org or email@example.com.
THE BRUNEIAN | BANDAR SERI BEGAWAN