Cuckoo Brunei to debut Swiss products by Laurastar

Cuckoo International will soon be introducing products from the Swiss brand, Laurastar into the Bruneian market.

The agreement that was signed recently between Laurastar Co-Chief Executive Officer Michael Monney and Cuckoo Brunei Senior Operations Manager Jeremy Chung at the Mutiara Ballroom, Radisson Hotel signifies a partnership that will make the homegrown brand the official distributor for Laurastar products in the Sultanate.

Since 1980, Laurastar has continued to innovate – from creating watches and jewelry, to professional ironing systems that combine a steam generator and ironing board in a single system.

After more than 40 years, the family-owned company has continued to develop technological innovations, including the Dry Micro Fine Steam Technology (DMS), a technology that is powerful ,fast, expansive, dry and suitable for all materials and surfaces.

DMS eliminates pathogenic microorganisms that can remain in the laundry after machine washing on a short programme or at low temperatures.

Laurastar Co-Chief Executive Officer Michael Monney said that the scientific tests conducted by an independent Swiss laboratory have shown that DMS eliminates 99.999 percent of viruses, including coronaviruses, as well as bacteria and fungi, and 100 percent of mites.

“This technology makes sure to beautify, purify and preserve all kinds of fabrics and help cement Laurastar as the world leader in high quality steaming systems,” he added.

Moreover, Laurastar is committed to repairing them for a minimum of 10 years, taking real action against planned obsolescence.

On his part, Cuckoo Brunei Senior Operations Manager Jeremy Chung said that the Laurastar products will improve the quality of living among Brunei residents and help Cuckoo achieve its goal of becoming a healthy home creator in the country.

With the aim to make the premium product affordable for everyone, he added that the company will also be introducing a monthly payment plan in the future.

In addition, when asked about their future plans, the local brand will continue to bring in more innovative products from the Swiss brand.

Among the products that will be brought into the Bruneian Market is the The Laurastar SMART-U: 1980 Edition, The Laurastar Lift X-tra Aluminum and Laurastar IGGI.

The Laurastar SMART-U: 1980 Edition

Image courtesy of Cuckoo Brunei

The Laurastar SMART-U makes ironing more effective and fun.

All dressed up in black and gold, the 1980 special edition is the most sophisticated model in the range. It features all of Laurastar’s latest technological innovations.

Not only that, with Bluetooth technology, the ironing system connects to the mobile app and coaches you on how to iron and beautify your clothes.

The Laurastar IGGI.

Image courtesy of Cuckoo Brunei

IGGI is the first portable, handheld steamer with Laurastar Dry MicroFine Steam that naturally kills 99.9% of viruses and bacteria present throughout the household without the use of any chemicals.

The IGGI is a unique 2-in-1 device that both removes wrinkles from textiles and sanitizes fabrics including clothes soft toys like stuffed animals, and couch cushions

The Laurastar Lift X-tra Aluminum

Image courtesy of Cuckoo Brunei

The Laurastar Lift is the only 3-in-1 generator that irons, steams and purifies.

With an ergonomic design and exceptionally powerful steam, ironing becomes easier, faster, and more enjoyable.

From the ironing board to the hangers in your wardrobe, right down to the finishing touches on a hanging garment, Laurastar Lift is right there with you.

Not only that, the Laurastar certified hygienic steam kills 99.9% of Germs in textiles.

The Laurastar products will be available at Klear home appliance stores in August.

For more information and updates on Laurastar products and services, follow them on Instagram @laurastarbrunei for updates.

Image: Azrina Zin

This article was first published on 25 June 2022 in our Weekly Epaper issue 199 |  More stories here


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