Lexus LBX: Combining hybrid efficiency and luxury

Combining hybrid efficiency and luxury – the Lexus LBX has finally entered the Brunei market, promising engaging performance, comfort and confidence for every driver.

The all-hybrid electric vehicle is the smallest Lexus yet that exudes contemporary design and technology while maintaining Lexus’s luxury craftsmanship and Omotenashi hospitality.

As Omotenashi means to look after guests wholeheartedly, the next-generation Lexus LBX model provides just that through two exquisite themes — the Elegant and Active.

Launched at NBT Brunei’s Lexus Showroom in Gadong last Friday, the two variants offer refined exteriors that captivate the eyes and elegant interiors with excellent visibility.

Guests had the opportunity to experience the Lexus LBX which stands for Lexus Breakthrough Crossover that carries a more casual appeal and powerful new frontal styling with a deconstructed spindle grille.

Refining its aesthetic appeal, the LBX boasts vivid shades complemented by Lexus’s signature deep-lustre sonic finish. For those seeking a unique touch, the Active variant offers bi-tone colours, allowing users to personalise their choice by combining it with a contrasting black roof.

The cabin features the Tazuna driver’s cockpit concept which came from the Japanese word for ‘reins of a horse’ focusing on direct yet intuitive control; advanced climate control with nanoe-X air quality system, a 9.8-inch touchscreen, a fully digital driver’s display, multimedia and navigation system as well as a 7-inch fully digital instrument display.

This next-generation Lexus places a strong emphasis on delivering an engaging performance, introducing the GA-B global small car platform for the first time in the brand’s lineup, meticulously strengthened to enhance its dynamic capabilities.

Drivers can feel the inclusion of a new Lexus 1.5-litre self-charging hybrid electric powertrain boasting 136 DIN hp/100 kW output and 185 Nm maximum torque and compact.

The lightweight three-cylinder engine showcases world-class thermal efficiency.

Additionally, the incorporation of a new bi-polar hybrid battery provides increased power density and output, enabling responsive and linear acceleration.

The first car in its category, the LBX introduces Vehicle Posture Braking Control, complemented by comprehensive initiatives aimed at reducing as well as controlling noise and vibration.

With the advanced Lexus Safety features, vehicle safety is based on a human-centred approach.

The LBX also comes with a third-generation Lexus Safety System, active safety and Driver Assistance features endowed with advanced hazard detection capabilities and newly implemented braking, steering and drive force control features designed to avoid collisions.

Drivers can rest assured that the variants fully include the LSS +3.0 inclusive of Pre-Collision system (PCS), Dynamic Radar Cruise Control (DRCC), Lane Tracing Assist (LTA), Land Departure Alert (LDA), Road Sign Assist (RDA), inclusive of Auto High Beam (AHB), Adaptive High Beam System (AHBS), Rear Cross Traffic Alert (RCTA), Hill-Start Assist Control (HSAC),Vehicle Stability Control (VSC), Brake Assist and Anti-lock Brake System (ABS).

The Lexus LBX was launched by NBT Brunei’s Managing Director Haji Ahmad Omar Husin and Lexus General Manager, Muhammad Clovien Timpoh.

NBT Brunei, proudly known as the ‘Home of the Hybrid EVs,’ remains steadfast in its commitment to sustainability and reducing environmental impact.

Aligned with Inchcape’s Responsible Business Strategy, these efforts support Brunei’s objectives to curb greenhouse gas emissions and progress toward a more sustainable nation.

Lexus will persist in introducing a variety of hybrid vehicles to democratise sustainable driving, offering customers access to the most advanced, fuel-efficient and eco-friendly options.

Since 2005, Lexus has led the luxury segment in electrification, while NBT has spearheaded Hybrid EVs in Brunei. With over 2 million units of Lexus Hybrid EVs sold globally and over 700 in Brunei, these vehicles transcend mere transportation — they significantly reduce CO2 and nitrogen oxide emissions, representing a choice for a brighter future.

Book the cutting-edge Lexus LBX model for a test drive today by visiting their showroom, website at or by calling +673 244 8688.


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