The Health Promotion Centre (HPC) at the Ministry of Health (MoH) recently inked a deal with digital media advertising company MixMedia for their anti-tobacco mass media campaign.
The signing ceremony was held at the Health Promotion Centre, Ministry of Health.
The campaign collaboration is one of the initiatives by MOH to disseminate anti-tobacco messages in conjunction with World No Tobacco Day 2024 and will run for 12 months.
The campaign aims to raise awareness of the dangers of tobacco, specifically electronic cigarettes, counteracting the tobacco industry’s tactic of targeting youth; and advocating smoking cessation services provided by the MoH.
Among the marketing materials that will be broadcast are the two winning videos of the #YouthandVape short video competition organised by the HPC and MoH last year.
Present as Guest of Honour at the event was Head of the Health Promotion Centre, Ministry of Health, Dr Siti Rosemawati Hj Md Yussof.
Also in attendance were Chief Executive Officer of the Health Promotion Centre Mohammad Firdey Hazarullah Hj Md Zain, Chief Executive Officer of MixMedia, Azlan Ahmad, along with officers and staff.
THE BRUNEIAN | BANDAR SERI BEGAWAN
