Boeffi International wins ACES Awards

Boeffi International was recently awarded the most promising startup in Asia at the Asia Corporate Excellence and Sustainability (ACES) Awards 2022, which took place recently in Kuala Lumpur, Malaysia.

The ACES Awards was established in 2014 and has since grown to become Asia’s most sought-after award with many of Asia’s well-known business people, organisations, and brands have had the honour of receiving this accolade.

This year, ACES has recognised Boeffi’s approach during the pandemic and endemic times and has awarded the company for showing the way forward in continued staff care and welfare, health and safety measures for those returning to work as well as agility of thought and operational leadership.

Image courtesy of Boeffi

Boeffi is honoured by this accomplishment as the Brunei-based business is known for developing a more affordable approach to provide every home in Brunei with the luxury, comfort, and convenience of massage appliances and fitness.

“Boeffi will continue to grow and redefine the standard of living among Bruneians with the ultimate goal of creating a better home and better living with Boeffi,” said Wong Kim Guan, Managing Director of Boeffi International.

Established in 2019, Boeffi International today controls at least 80 percent of the market capitalisation of all total products sold.

Image courtesy of Boeffi

From their modest beginnings in Rimba Point in 2019, Boeffi has since successfully opened a total of 7 branches across the sultanate in the following years, namely at Times Square, The Mall Gadong, KB Sentral, One City, Aman Hils, and, most recently, Setia Kenangan Il, Kiulap.

Along with its growth, Boeffi has also expanded its product categories that focus on customers’ wellness, which began with massage chairs and compact massagers and later branched out into other product lines to include fitiness and, most recently, ergonomics.

With the free periodic care service and affordable pricing options from the beginning, Boeffi has always upheld the quality of its services to bring health and well-being into every Bruneian household

Image courtesy of Boeffi

As a proud Bruneian brand, Boeffi sets itself apart from its competition by providing all maintenance carried out locally for the benefit and convenience of the customers.

With a focus on the customers’ happiness and continuous comfort, Boeffi offers after-sales care services within the warranty period to ensure that their products are properly well-maintained for a longer-lasting product.

The service includes anti-bacterial cleaning, product polishing, product lubrication, and alignment checks.

Moreover, for as low as $39* a month for the Belvi 2 Massage Chair or T2 Pro Treadmill, their “Rent-to-Own” plan has made owning a massage chair or fitness equipment possible for every household to enjoy this luxurious experience at a more affordable price.

With this achievement, Boeffi will continue to deliver quality assurance over its products with the trust and support of Bruneians towards the company


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